Influencer Blog - The Butterfly Effect

The Problem

The project involved helping a struggling blog influencer to create a brand identity that would resonate with their audience and better reflect their personal brand. The influencer had been struggling to find their unique voice and style, which made it difficult to build a strong and consistent brand.

My Solution

To begin, we had an initial consultation where we discussed the influencer's target audience, values, and goals. Based on these discussions, we created a mood board and presented several design concepts for the influencer's logo, type font, and branding palette.

After reviewing the concepts, the influencer selected their preferred design direction, and we refined the chosen concept to create a final design. We then developed the complete brand identity, including the logo, type font, branding palette, and design layout for their blog and social media channels.

The final design was a reflection of the influencer's personal style, and it captured the essence of their brand. The logo was versatile and could be used across various media channels, including the influencer's blog, social media, and merchandise.